Marketer’s Toolset

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Software and online tools can really make your life easier. I have discovered a few favourites, but I’d love to hear what your using so please share in the comments!

• Canva graphic design software is an online platform that is easy to use even for non-designers and is the perfect tool to demonstrate your ideas. It also gives you a lot of meaningful insight into what the possibilities and limitations of design are.• Coursera is an online educational platform. There are loads of free, quality courses put together by universities and other educational institutions. It’s a great place to brush up on your skills and knowledge.

• Coursera is an online educational platform. There are loads of free, quality courses put together by universities and other educational institutions. It’s a great place to brush up on your skills and knowledge.• Highbrow is a website that offers short courses that have been put together by the community and approved by Highbrow before becoming available. You can only subscribe to one free course at a time, but what I love about Highbrow is that they send you ten daily mails with brief and interesting bits of information, so it’s not disruptive to your routine.

• Highbrow is a website that offers short courses that have been put together by the community and approved by Highbrow before becoming available. You can only subscribe to one free course at a time, but what I love about Highbrow is that they send you ten daily mails with brief and interesting bits of information, so it’s not disruptive to your routine.• WeTransfer is the best way to send large files as you don’t have to subscribe and it’s a few steps and you’re done. You get notified by email when the files have delivered and when they’ve been downloaded by the recipient.

• WeTransfer is the best way to send large files as you don’t have to subscribe and it’s a few steps and you’re done. You get notified by email when the files have delivered and when they’ve been downloaded by the recipient.

• Snipping tool is pre-installed on most computers and is such an easy way to quickly grab a screenshot of the selected area. No cropping needed and files can be saved directly into the desired format.

• Mailtester.com allows you to test the spam score of your mailers before sending them and picks up if your domain has been blacklisted. Always test your spam rating before sending a mailer.

• Google Chrome has loads of extensions that can make your life easier, such as photo editing software, mail tracking, analytics extensions and more. Be sure to check it out.

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Why I love being a marketer

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There are so many reasons to love marketing and I constantly find myself falling in love with marketing and everything that it revolves around.

A few of my favourite things…

• I always have a notepad and a pen nearby when I need one. You know for in case inspiration strikes, but also super handy for quickly jotting down numbers and details. Wouldn’t you agree?

• Being tech savvy – because you have to be, but really also to save you time and effort, and help you find and explore new marketing opportunities. Being tech savvy is a tech-run world can only be to your advantage.

• It’s a Wednesday night and I’m learning how to video scribe. Why? Because this is the coolest industry EVER!

• It’s a creatively and intellectually challenging job, which is awesome. Every day is different, and how exciting your job is, is up to you.

• The feeling you get when your strategy works!

• The human mind is fascinating and when you’re a marketer you learn to understand other dimensions of the mind as you focus your energy on changing consumer thinking and driving change.

•No matter how much research you do, no matter how carefully you plan and no matter how brilliantly you execute a campaign, behaviour is unpredictable. You never how consumers will react, which keeps you on your toes and makes every day exciting.

What do you love about marketing?

Please leave a comment below, I’d love to hear about it!

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